I spent today in Saskatoon, Saskatchewan, at the Co-op Brand Day. Spending the day with 400 of Co-op’s finest.

Co-op is by far one of my top three favorite clients. No one like them. They are focusing on the customer experience and I personally am a huge Co-op fan. I will drive five towns out of my way to find a Co-op Gas Bar! Co-op people are second to none.

We motivational speakers are billboards for what we do. The greatest way I show my brand of being a positive person is in every interaction that I have with others, 90% and 10% people.

Does your “brand” extend beyond the walls of your business?